In early 2015, I began my journey in design with a clear goal: to become a product designer. This path led me through various roles in branding and marketing, where I gained valuable experience but felt something was missing—a deeper sense of purpose. My search for meaningful impact guided me to UX Design, a field that revealed the power of creating solutions that truly address people’s needs and desires.

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At Elo7, I worked on a unique marketplace focused on handmade products from small businesses. We faced the challenge of updating an old platform while helping users see the value of our products despite longer delivery times. As part of the discovery team, I helped modernize the platform by working with machine learning to personalize the user experience. This led to better search results and increased sales, as users found what they were looking for more easily.

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Currently, at Itaú, I’m part of the Cross Sell squad, which aims to introduce bank users to more products during their vehicle financing journey. By using machine learning and applying my marketing and branding experience, we’ve improved our product recommendations and seen a 20% increase in conversions since January 2024. We continue to experiment and refine our methods to achieve even better results.

Now, I’m ready to bring my UX expertise to new challenges abroad. I am motivated by a commitment to creating impactful, user-centered solutions that go beyond aesthetics to genuinely improve lives.